How to Create a Mall Theme Park
A theme park is a defined, designed space that offers experiences based on different themes. Its attractions are typically rides.
After multiple delays & bankruptcies, the massive American Dream Mall in Rutherford, NJ is finally open! It houses a shopping mall, indoor waterpark & Nickelodeon theme park. The best time to go is before the park gets busy – so hit up the bigger rides like the roller coasters, train & drop tower first.
Nickelodeon Universe
Nickelodeon Universe is the nation’s first indoor Nick theme park. It offers mall theme park seven acres of unique Nickelodeon attractions, entertainment + dining for all ages. Visit and meet your favorite Nick characters, ride spine-tingling rides and shop for exclusive Nickelodeon merchandise.
From a toddler’s play area to a giant sky bison, this park is massive and full of all kinds of fun. The whole family will enjoy the rides, and there’s even a waterpark on site for those who want to take it easy.
The park is open year-round and has a variety of ticket options, including unlimited ride wristbands. Ticket prices vary depending on the day you go, so be sure to check out the website for current information. The best way to save money is by purchasing an annual pass. These offer year-long admission to the park, plus epic perks like discounts on food + beverage and exclusive member-only events.
Located inside the Mall of America in Bloomington, Minnesota, Nickelodeon Universe features rides and attractions that are inspired by popular Nickelodeon TV shows and characters. It’s a great place for kids and adults who are fans of the show, and it is the perfect place to spend an afternoon with the family.
The park has many different rides and attractions, including a sky bison, a flying theater, and an arcade. There are also a number of themed restaurants and shops.
DreamWorks Water Park
Located inside the shopping and entertainment complex of American Dream in East Rutherford, New Jersey, this indoor water park is themed after famous movies from DreamWorks. It is 8.5 acres big and has 15 water slides and attractions, including the world’s tallest body slides. The water park also features a large wave pool and a Shrek-themed lazy river. Guests can purchase tickets for both the water park and theme park on the same day.
Guests can experience year-round splashy fun at DreamWorks Water Park, the largest indoor water park in North America. The water park features a mix of exhilarating rides and sprawling heated indoor pools showcasing 1.6 million gallons of crystal clear water. The experience can be enhanced by purchasing the Turbo Pass, which allows guests to skip long lines and maximize their enjoyment.
The Water Park also features a full-sized FlowRider surf machine, where experienced riders can pay extra to skip its long line. Guests can also enjoy the water park’s food and beverage options, which are conveniently located throughout the park.
The Water Park is a popular attraction for tourists and locals alike. Guests can experience the thrill of the world’s most exciting water rides and splashy fun with their favorite DreamWorks Guangzhou Leqi Amusement Equipment Co., Ltd. characters. Guests can also relax in style with luxury cabanas, which offer comfortable seating and privacy.
Theme Parks at Malls
Many large and dying malls have a lot of empty space that could be used to create an exciting experience. A mall theme park can be a great way to bring in new customers and attract visitors from outside the region. Experiences like Build-a-Bear have proven that they can draw people and increase sales. Outlet centers are another form of experience-driven shopping that draws people from farther away and encourages them to plan their day around the deals they find at these places. Theme parks offer an escape from the daily grind of life and provide a place where adults can act like children again for a short time.
Malls as Theme Parks
Malls are well-defined, creatively designed spaces with controlled access. They often feature multiple levels, restaurants and stores, but they can also include entertainment-based attractions. This includes theme parks, but it could also include museums, stadia and theaters.
For example, the Lego store in Mall of America is a theme park within a shopping mall. It features larger-than-life sculptures made of Legos and a designated Lego play area. This draws visitors in from the rest of the mall and keeps them there. The SEA LIFE aquarium in American Dream Mall is another example. The attraction feels like it is separate from the rest of the mall, but it is a part of the experience.
In the past, theme park revenue was primarily based on ticket sales. But this is starting to change as parks try to drive incremental spending within the park. For example, Nickelodeon Universe allows visitors to buy unlimited daily passes or pay by the ride.
Some companies are experimenting with bringing these types of experiences to malls. For example, 360 Karting in Koper, Slovenia installs go-kart tracks in malls and says that their clients share visitors who would not otherwise visit the mall but come to the site specifically for these attractions. These activities can add up to a substantial amount of revenue for the mall and help it attract new customers.